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Cecelia Conway
Janesville, Wisconsin United States

What does being a Kerrits Ambassador mean to you? Being a Kerrits Ambassador means representing the brand and its spirit to potential consumers and being a valuable member of the Kerrits team. It means being knowledgeable about both the culture and products that Kerrits crafts, knowing how to communicate the advantages that Kerrits offers, and being a responsible role model for the company's values. To me being true to the brand would mean promoting a healthy lifestyle for women built around the time they spend in the saddle and with their horses. Kerrits' message of confidence and empowerment is a powerful one that is conveyed through its wide range of products. When a girl or a women puts on a pair of Kerrits breeches they feel comfortable, fashionable, and powerful. And when a woman feels like they can take on life's challenges anything can happen.  


What are your passions as a rider and ambassador? As a rider I am passionate about horsemanship and equine safety.  I firmly believe that riders should always wear helmets when in the saddle and practice safe horsemanship skills at all times. I believe this is likely a carryover from my time in the therapeutic riding field.  I was introduced to horses through a therapeutic riding facility and now teach at one where I see the power of horses at work every single day.  Horses are creatures of immense power but they have the delicacy and quietness to help a boy with Down's Syndrome gain more confidence and a girl with limited mobility the freedom to move where she wants. Horses have helped heal me too.  I have always struggled with issues of depression, low self-esteem, and obesity but my horses have given me the courage to work toward a brighter and healthier lifestyle. After deciding that I had the potential to succeed in an impactful way in the dressage arena, I realized that I couldn't reach my goals in my current state of physical fitness and that I was actually hurting my horse because my weight was impacting his back health and my aides were ineffective and counterproductive. This got me in the gym and working through a program that gave me more physical and mental strength. All during this time I was pursuing a degree in Agriculture with a minor in natural resource management.  I believe that there is a sustainable and naturally harmonious way to run a barn, and in fact any business, that limits its negative impacts and tries to leave the world a better place. I think these are all passions that I would bring as a brand ambassador.  Kerrits message of female empowerment and its commitment to greening its production resonate with the way I feel many equestrians think about the world.  Furthermore I'm passionate about not being a salesman, but a representative.  People tend to feel on guarded and develop a jaded attitude about salesman, but when you are being honest and living the product people see that its added value to your life and it can add value to theirs as well.

What is your connection to Kerrits? I got my first Kerrits vest in a tack sale shortly after I began riding four years ago and I've been a huge fan ever since. The excellent quality of the Kerrits products that I've purchased has meant that I can wear them week after week, year round, and know that I'll still look professional and presentable whether or not I'm teaching a lesson or being given one.  I became interested in the Kerrits story right away because of the packet of carrot seeds that comes with the product.  I thought it was such a cool idea that I gave the seeds to my mom so she could plant them and I'd have something fun to take to my horse in a few months.  Unfortunately the local deer population consumed that first crop of carrots but I've planted many more since and my horses have always enjoyed their fresh treats


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