We’re riders. We know the apparel needs of women who ride because we are women who ride—through all sorts of Pacific Northwest weather. We know the importance of riding clothes that fit well, work as hard as we do, and boost our confidence in and out of the saddle. We come to work every day to make them, and we strive to make them better every season by pushing the envelope with cutting-edge fabrics and constant input from our community of riders across the disciplines and around the world.
Seeds of innovation
Kerrits grew from the humble seeds of one woman’s quest for women’s athletic apparel that truly fit and flattered. In 1986, windsurfer Kerri Kent was so frustrated by ill-fitting bathing suits that she bought $50 worth of fabric from the Jantzen outlet store and began making them herself. Kerrits Activewear was born. She went from selling suits from her gear bag on the Hood River beach to a retail store she opened with Michele McAlpine. The suits garnered national attention and the eye of an equestrian company CEO, who asked Kent to design a line for women who shared her other passion, horses. With simple packs of carrots seeds as hangtags, Kerrits Performance Equestrian Apparel took root.