EQL Responsibility

People: Invest in Inspiration

Planet: Transcend Trends

Process: More strides, not more stuff

Organic Cotton

We love knowing that organic cotton benefits everyone involved, it protects our planet and the people who wear it. As consumers we understand that the choices we make directly affect our health and the health of our entire ecosystem. By choosing organic – whether it’s the food that we eat, or the clothes that we wear – organic translates to a positive impact for all.

No Toxic Chemicals: Conventional cotton uses more insecticides than any other crop in the world - it is estimated that 17% of the world's insecticides and 7% of pesticides are used to produce cotton. Food and water supplies of wildlife can be contaminated from conventional cotton farm runoff while the health of local communities may be impacted by the harmful effects of pesticide exposure.

Nature Knows Best: The farming methods of organic cotton replenish and maintain soil fertility, has less impact on the air, and uses less water and energy to produce crops. Instead of using GMO seeds, synthetic fertilizers and chemicals, organic farming includes nature-based solutions like crop rotation, introduces beneficial insects to get rid of pests and incorporates organic materials to nourish the soil. A healthy soil means more than just a nice cotton crop, it also aids in removing carbon dioxide from the atmosphere and brings it back down into the soil that needs it.

It's better for your skin: Wearing organic fibers mean that your clothes are free of toxins just as nature intended. Soft and breathable, our In Motion Collection and tops made in organic cotton give you the peace of mind that these products are good for your skin and good for the planet.

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Recycled Polyester

Recycled polyester has the same durable properties as regular polyester, and by using recycled polyester, we are limiting the environmental impact and reducing our reliance on petroleum to produce our products.

What is Recycled Polyester? The raw material made from clear plastic water bottles which have been diverted from landfills and waterways. To make the bottles into new fabric, they are cleaned and then crushed into tiny chips, melted and then extruded into a new yarn. Ta-da! A new amazing material is created from waste.

Recycled polyester not only contributes to the reduction of petroleum extraction, but it also consumes less energy, and reduces soil contamination and air and water pollution.

Polyester is an important fiber in some of our active products like leggings and other easy wardrobe staples. By using recycled polyester blended with other fibers, it allows us to create long-lasting, yet cozy products that dry quickly, are wrinkle resistant and extremely comfortable.

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Tencel™ Lyocell

We definitely have a big ole crush on a branded fiber called Tencel™ lyocell. This fabric originates from wood pulp and is technically a form of rayon because it begins as plant-based material and then is processed into a man-made fiber called cellulose. But this fiber is far superior when it comes to sustainability.  

Why it’s Better:

The origin of the wood pulp is traceable and comes from sustainably harvested trees.
The process requires less water & energy.
The production does not use harmful chemicals, which are toxic to workers and the environment.
The solvent and water are recycled in a closed-loop process — more than 99% of the solvent is recovered and reused.

We love Tencel™ for all the reasons above, but when it comes down to how it performs as a fabric, it gets five stars. Tencel™ has excellent drape, doesn’t wrinkle easily, it’s breathable and manages moisture so it helps with your body’s temperature regulation. But we think one of its best features is its amazing bunny-soft quality. Tencel™ feels so good against your skin and is considered one of the word’s softest comfort fabrics.

Lenzing™ EcoVero™ Viscose

Finally, a sustainable option for viscose fabrics. Viscose (or rayon) is the world’s third most used fiber just after polyester and cotton. It was created over 100 years ago and marketed as “artificial silk” intended to give people an affordable option to silk while still providing a similar luxurious drape and feel. By choosing branded EcoVero™ Viscose over generic viscose we have confidence that our products are made responsibly with a low environmental impact.

Viscose comes from wood pulp and because of the high demand for this fiber over 150 million trees are cut down each year and these forests include ancient and endangered forests. Destroying woodlands negatively impacts communities living within or near the forests and threatens the lives of thousands of animals including endangered species.

Why we choose EcoVero™ Viscose

Transparent manufacturing process from raw material to the finished fabric.
Sustainably harvested and certified renewable wood sources.
Closed loop process recycles the solvent chemicals process.
50% less energy and water than conventional viscose.

TENCEL™ Modal

Tencel™ Modal fibers are produced in a process that is basically comparable to the viscose process. However, by specific modification of the production of the spinning process, the yarns are produced into very fine yarns with a high fiber strength.

Why it’s Better:

Modal fabrics are perfect for styles that lend themselves to a silky hand and with a fluid, light wight drape. It is also very breathable and durable and soft to the touch.

Tencel™ modal fabrics are made from beech trees harvested from plantations in Austria and other European countries. As with the production of Tencel™ Lyocell and Lenzing™ EcoVero™ Viscose, the chemicals are recycled in a closed-loop process which requires less water and energy.