Kerrits Equestrian Apparel Brand Style Guide
Brand Colors
BRAND ORANGE
#DB6015
BRAND PURPLE
#5E4D62
BACKGROUND BEIGE
#CBC3B4
LIGHT BEIGE
#CBC3B4
TABLE BACKGROUND
#E7E3DC
"BLACK"
#4A4A4A
TEXT GREY
#636569
Button Styles
Header 1: Regular
Header 1: Bold
Header 2: Regular
Header 2: Bold
Header 3: Regular
Header 3: Bold
Header 4: Regular
Header 4: Bold
Header 5: Regular
Header 5: Bold
Regular Text: Small
Bold Text: Small
Regular Text: Normal
Bold Text: Normal
Regular Text: Large
Bold Text: Large
Body Text Example
Regular body copy. Typically used to display regular data across the site, such as course detail, blog text, and most other non-header text. Best practice, for accessibility, recommends that this is no less than 16px, though this may vary depending on the font being used: different fonts may appear larger at 16px than others, and some can appear smaller.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis
Body Text Example: Large
Large paragraph style. This is generally a shorter blurb, often centered.
The larget style is intended to command more attention than the regular style, but less than any of the header styles. Can often be used in header-like fashion to preceed additional, regular-styled text which continues to discuss the topic mentioned prior.
Body Text Example: Small
Short. Often legal copy or labels